Y.O.U and Kim Soo-hyun's Partnership May be Expected to End Soon

Korean Actor Kim Soo-hyun has been the brand ambassador of Y.O.U since 2022, and their partnership may be expected to end this May.

"Y.O.U is possibly not going to renew partnership, or may terminate the partnership early due to recent situation surrounding Kim Soo-hyun.", according to an anonymous source.

Although Kim Soo-hyun has denied the allegations, claiming the controversies are baseless rumors and that he will take legal action, the dispute is escalating as more evidences has been released by the family of the deceased.

Currently, Kim Soo-hyun is in collaboration with multiple renowned brands, including Parda, Jo Malone, Homeplus, Tous les Jours, Decorte, Dinto, Eider etc., Homeplus and Eider have stated they are closely monitoring the situation regarding the controversy.

"Y.O.U is striving to verify the facts and  having internal discussions to make the final decision to ensure they remain aligned with their core brand value " the anonymous source said.

It is shown that the official Y.O.U Intagram account in Indonesia, the Philippines, Malaysia, and Thailand have deleted Kim Soo-hyun related posts, and some of Kim Soo-hyun's outdoor advertising materials from Y.O.U have already been removed.